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In today's digital landscape, UI/UX design is more critical than ever. A well-crafted user interface (UI) and user experience (UX) can make or break a product. AI is well positioned to play a pivotal role in this industry within the coming years.
Why UI/UX Matters
Studies show that every $1 invested in UI/UX results in an average return of $100—a staggering 10,000% ROI. Good UI/UX design can drive engagement, improve conversion rates, and establish a company’s credibility. First impressions matter, and an intuitive, aesthetically pleasing interface is essential for retaining users.
Good UI/UX is something that is often taken for granted. For instance, try to use this interface:http://userinyerface.com/
Understanding UI vs. UX
User Interface (UI): The visual elements of a product, including layout, typography, and color schemes, making it appealing to users.
User Experience (UX): The overall experience a user has while interacting with a product, ensuring ease of use and efficiency.
A strong UI/UX strategy follows a structured human-centered design process:
Empathize – Conduct research to understand user needs, behaviors, and pain points.
Define – Identify common problems users face and frame a problem statement.
Ideate – Brainstorm creative solutions and sketch multiple ideas.
Prototype – Create low-fidelity (wireframes) and high-fidelity (detailed designs) prototypes.
Test – Gather user feedback and iterate on designs to enhance usability.
Find a common problem. For instance in this case a common problem is the social stigma aroused by the bright orange cards.
What features, additions or fixes should be made?
Identify the best possible solution from your list of ideas in the previous stage. Make your ideas tactile— draw wireframes, MVPs, and quick code. Get feedback!
Note:
Low fidelity prototypes are often made before detailed, high-fidelity prototypes to ensure the fundamentals behind the idea are solid.
Show it to your users and iterate your designs based on their feedback!
A//B Testing:
A/B testing is a technique many large platforms use to test a new ui/ux element. Instead of risking lower user satisfaction by making everyone try it, companies roll it out to a mere fraction of their customers, analyze the data from that stage and then deliberate as to how the feature should be deployed for all users.
Examples of Good UI/UX:
Apple often uses bright, vivid visuals paired with smooth animations such as parallax scrolling to give users an eye-catching experience.
Duolingo is a leader in language-learning platforms in no small part due to its addictive gamification of language education.
Robinhood, in contrast to older stock trading platforms, robinhood offers a simplistic ui, which makes it quite appealing for beginners.
An example of bad UI:
AI is revolutionizing design, making it faster, smarter, and more adaptive. Several AI-powered tools are enhancing the workflow of designers:
Adobe Sensei: Automates design tasks and enhances creativity.
Figma AI: Assists in generating design elements and layouts.
Vercel v0: Automates front-end web development from Figma designs.
Generic LLMs: Many LLMs like claude, chat GPT , and grok can generate code based on screenshots of UI.
While AI enhances efficiency, it also raises ethical concerns:
Bias in AI Models – AI learns from existing design repositories like Behance and Dribbble, potentially reinforcing biases.
Loss of Creativity? – Will AI replace designers, or will it serve as a collaborative tool that enhances human creativity? Furthermore, would that be ethical given that they were trained off stranger’s data without their consent.
For instance, in 2024, Spotify replaced human-curated wrapped analysis completely with AI
It was faced with intense outrage as many users thought it took the “soul” out of the music.
The "Dead Internet" Phenomenon – AI-generated content, such as Spotify Wrapped reports, can sometimes feel soulless, reducing user engagement.
AI is poised to reshape design fields, but the future will depend on how we integrate human creativity with AI capabilities. As new tools emerge, designers will need to adapt, leveraging AI while maintaining a human touch.
Learning Platforms: Domestika, YouTube (The Futur, DesignCourse)
Inspiration: Behance, Dribbble, Awwwards
Practice: Daily UI Challenge (dailyui.co)
Computer Use and True Multimodality – March 10 @ STEM 3202
Advanced Transformers (Part 3) – March 11 @ STEM 1202
AI is already transforming the way we design interfaces, making the process more efficient and data-driven.
However, the core principles of UI/UX remain rooted in human experience and psychology. By leveraging AI responsibly, we can create innovative and user-friendly digital experiences.
